It is crucial to have your metadata transcribed into both administrative and descriptive forms. Metadata is very useful in film and video, where information about its contents (such as transcript of conversations and text descriptions of its scenes) is not directly understandable by a computer, but where efficient search of the content is desirable.
Metadata is also crucial because it translates well into Search Engine Optimization (SEO). Web pages often include metadata in the form of meta tags. Description and keywords in meta tags are commonly used to describe the Web page's content.
Half of all online experiences begin with a search engine and more than half of all users do not advance beyond the first page of results. *When you aren't able to be found, you cannot truly be in a position to succeed. First page is first place. "Let us optimize your metadata so your customers can find you.